Ronny Kobo

I was a design direction consultant focusing on overall evolution for the brand. I was hired to evolve the identity of the woven design collection. I provided extensive trend research, setting the tone for the season: including mood boards, historical research, current trend research, color palette, fabric sourcing & direction. I presented seasonal inspiration and boards to Ronny’s in house design team, ensuring that the direction was cohesive & consistent. I sourced and connected new factories to allocate woven categories, bringing in new overseas woven factories for smaller production runs. I designed, sketched, and put into work woven designs.